03 April 2025
Summary:
The Riad, an Architectural Gem
Why Invest in a Riad in Marrakech?
Choosing the Right Riad: Key Criteria
Budget and Profitability
KNA, Your Most Reliable Real Estate Agency
Marrakech attracts millions of visitors each year in search of exoticism, culture, and a change of scenery. Among the most sought-after accommodations, the riad embodies the Moroccan soul, blending historical heritage with modern comfort.
But beyond its architectural charm, investing in a riad in Marrakech represents a lucrative real estate opportunity, whether for a second home, seasonal rental, or a hotel project.
In this article, we explore why a riad is a smart investment, how to choose the right one, and why KNA Real Estate is your ideal partner to make this dream a reality.
1. The Riad, an Architectural Gem
What is a riad?
A riad (meaning "garden" in Arabic) is a traditional Moroccan house centered around an inner courtyard, often adorned with a fountain, lush plants, and colorful zellige tiles. Once the homes of affluent families, these residences have now been transformed into luxurious accommodations.
Unique Features:
Preserved Architecture: Cedar wood beams, moucharabieh latticework, tadelakt plaster…
Intimate Ambiance: Limited number of rooms (between 3 and 10), perfect for an exclusive clientele.
Oasis of Serenity: Nestled in the heart of the Medina, away from urban hustle and bustle.
→ A riad is not just a house—it’s an immersive experience in the Moroccan art of living.
2. Why Invest in a Riad in Marrakech?
Growing Tourist Demand
Marrakech is Morocco’s most sought-after city, attracting over 3 million visitors from around the world each year. It's sunny climate, rich cultural heritage, and unique atmosphere make it a must-visit destination.
Tourists increasingly seek immersive and authentic experiences, preferring stays in traditional riads over standardized hotels. This trend benefits owners who offer unique accommodations combining charm, comfort, and history.
Attractive Rental Returns
Investing in a well-located riad can yield an annual rental return of 6% to 10%.
Depending on the riad's location, size, and amenities, nightly rates range from €200 to €1,000, with peak demand during high season and international events like the Marrakech Film Festival.
Riads can also be rented long-term to expats, entrepreneurs, or digital nomads, ensuring stable year-round income.
A Dynamic and Promising Real Estate Market
Property prices in Marrakech’s Medina have risen by 20% over the past five years, confirming the market’s appeal and strength.
Foreign investors—particularly from France, Belgium, and Switzerland—are increasingly drawn to this segment, enticed by appreciation potential and favorable tax policies. Additionally, acquisition costs remain competitive compared to other high-demand destinations.
With growing demand and limited supply, investing in a Marrakech riad is a strategic opportunity to combine passion and profitability.
→ An investment that’s both exciting and profitable!
3. Choosing the Right Riad: Key Criteria
Location: Medina or Palmeraie?
Medina (historic center): Close to souks, authentic atmosphere, high tourist demand.
Palmeraie: Peaceful, green spaces, attracts high-end clientele.
Property Condition: Renovation or Turnkey?
A riad needing renovation costs 30% to 50% less, but requires a renovation budget.
A fully restored riad is ready for immediate rental—ideal for a quick investment.
Profitability Potential
Number of bedrooms: Between 4 and 8 to maximize revenue.
Premium amenities: Pool, hammam, rooftop terrace…
→ advice: Opt for a riad close to tourist attractions (Jemaa el-Fna, museums) for higher occupancy rates.
KNA Real Estate offers a unique selection of authentic and lucrative riads, ideally located in Medina. Our experts support you every step of the way from property selection to rental management and tax optimization. Contact us today to explore our selection and make your investment dream a reality with complete peace of mind!
4. Budget and Profitability
Purchase Price of a Riad in Marrakech
From €300,000 for a small riad requiring renovation
Between €600,000 and €2M for a luxury, turnkey riad
Return on Investment (ROI)
Seasonal rental: €50,000 to €150,000 in annual income
Long-term rental: More stable but less profitable
→ Real-life example: A riad purchased for €500,000 can generate €60,000/year in short-term rentals, yielding a 12% ROI.
KNA Real Estate helps you find the perfect riad to match your budget and investment goals. Our experts analyze profitability potential and guide you toward the most lucrative opportunities. Contact us today to make a smart investment in Marrakech's thriving real estate market!
5. KNA Real Estate: Your Trusted Agency in Marrakech
At KNA Real Estate, we guide investors through every step of acquiring their dream riad.
Why Choose Us?
Local Expertise: 15 years of experience in Marrakech's real estate market.
Exclusive Portfolio: Authentic and profitable riads carefully selected for you.
Fully Personalized Service: We tailor our approach to your unique situation, considering your expectations, constraints, and needs to optimize results. We guarantee complete satisfaction for both private and professional clients.
End-to-End Support: We assist you at every stage—from property search to notary signing.
Rental Management: We simplify the rental process, from listing your property to lease signing.
Trusted Network: Access our partners (notaries, designers, architects, decorators) to help customize and furnish your new property.
Contact us today to find your perfect riad!
Bonus: Read our article "Common Mistakes to Avoid When Buying a Riad" for expert insights!
06 February 2025
The Kasbah, an ancient royal stronghold nestled in the heart of Marrakech's medina, is a true historical and cultural gem. This iconic neighborhood offers a fascinating dive into Morocco's glorious past, particularly that of Marrakech. Its lively alleys, sumptuous monuments, and enchanting atmosphere make it a place where you’ll experience an immersive and unforgettable adventure. Whether you’re a history enthusiast, an architecture lover, or a seeker of authenticity, this article will allow you to explore the alleys of this authentic quarter right away.
A Dive into History
The Kasbah of Marrakech was built in the 12th century during the Almohad dynasty. Designed as a fortified space housing the royal palace and administrative infrastructure, it has always held a central place in the city's history. Over the centuries and through various dynasties, it has retained its majestic aura, bearing witness to the splendor of Morocco's past rulers. Every stone, every monument tells a story—one of conquests, alliances, and traditions that have shaped Morocco.
Monuments and Iconic Landmarks
The Kasbah is brimming with architectural treasures that reflect Marrakech's cultural richness. Among the must-see sites are:
The Moulay El Yazid Mosque: This architectural masterpiece, dating back to the 12th century, stands out for its finely decorated minaret and spiritual significance. Although reserved for Muslims, its exterior is worth a visit.
El Badi Palace: Built in the 16th century during the reign of Sultan Ahmed al-Mansour, this ruined palace evokes the splendor of the Saadian era. Its vast courtyards and gardens invite contemplation.
The Saadian Tombs: This lavish burial site, where Saadian rulers rest, is an architectural jewel. Its stucco and marble decorations, along with floral motifs, make it a place of striking beauty.
A Vibrant Neighborhood Life
As soon as you step into the Kasbah, you’re swept up by the bustling alleys lined with artisan shops and small merchants. The souks are filled with Berber carpets, intricately crafted lanterns, and intoxicating spices, offering a unique visual and olfactory spectacle. Between the ochre-walled houses and artisan workshops, authenticity is everywhere. Don’t miss the chance to wander through the narrow streets, where every corner reveals a new surprise: a carved door, an ancient fountain, or an unexpected architectural detail.
Charming Accommodations
To extend your experience, there’s nothing better than staying in a timelessly charming riad. These traditional Moroccan houses, often featuring lush patios and terraces with breathtaking views, are ideal for a complete immersion in the Kasbah’s atmosphere. Here are some must-visit addresses:
Riad Art: Luxury and relaxation in a traditional setting with a patio and pool.
Riad Fleur: An intimate and refined atmosphere, perfect for a romantic getaway.
Riad Charles: Authentic accommodation close to historical monuments.
Moroccan Flavors Not to Miss
Food lovers will be delighted by the culinary delights the Kasbah has to offer. Here are some addresses to savor local flavors:
Café Clock: Known for its dinner concerts and famous camel burger, this spot blends tradition and modernity.
La Table de la Kasbah: A restaurant where you can enjoy a subtly flavored tagine in an elegant setting.
Dar Chef: A friendly spot to discover typical dishes prepared with love.
Practical Tips
To make the most of your visit to the Kasbah, here are some useful tips:
Accommodation: Opt for a riad for a budget-friendly stay in the heart of the Kasbah, or a villa for a complete immersion in Moroccan luxury.
Transportation: Be prepared to walk and use a car for longer distances. The narrow alleys are not accessible by car.
Safety: As in any medina, stay vigilant against pickpockets and carry cash for small expenses.
Attire: Choose modest and comfortable clothing that respects local culture.
The Kasbah of Marrakech is a true invitation to travel through time and Moroccan culture. Between its historical monuments, colorful souks, and enchanting flavors, it promises an unforgettable experience for all visitors seeking authenticity. Whether for a day or an extended stay, this neighborhood will leave you with lasting memories and an irresistible desire to return.
To further explore Marrakech, check out our articles on:
The best neighborhoods for luxury living in Marrakech to discover the city’s most prestigious areas.
Discover luxury living: Exclusive contemporary villa in Marrakech for an immersion in elegance and refinement.
Find more information and inspiration on our blog page by clicking here.
The Kasbah of Marrakech is not just a neighborhood—it’s an experience to live, a sensory and cultural journey that will stay with you forever.
20 January 2025
Why Choose Marrakech for Renting?
Marrakech, with its captivating atmosphere, stunning landscapes, and rich cultural heritage, is a city that appeals to both tourists and residents. Renting property in Marrakech allows you to live in the heart of a city where tradition and modernity meet harmoniously. Whether you are an expat, a young professional, or a family seeking a new adventure, renting in Marrakech gives you the opportunity to explore this fascinating city without the financial commitment of purchasing property.
The city offers exceptional quality of life: a sunny climate year-round, modern infrastructure, an excellent transport network, and a dynamic social scene. It’s an ideal place for those who want to enjoy the Moroccan way of life while exploring a modern, welcoming urban environment. Whether you're planning to stay for a few months or several years, renting in Marrakech provides a practical and flexible option.
The Costs of Renting Property in Marrakech
Renting in Marrakech can be a great choice if you want to maintain flexibility. However, understanding the costs is crucial for planning your budget and choosing the right property for your needs.
Average Rental Prices
Central Areas (Guéliz, Hivernage):
2-bedroom apartment: between 5,000 and 7,000 MAD/month.
Villa: between 15,000 and 30,000 MAD/month.
Outlying Areas (Targa, Casablanca Road):
Apartment: between 3,000 and 5,000 MAD/month.
House: between 8,000 and 12,000 MAD/month.
Additional Costs
Monthly utilities (water, electricity): between 500 and 800 MAD/month.
Security deposit: typically 1 to 2 months' rent.
Agency fees: approximately 1 month’s rent.
Prices vary based on the neighborhood, size of the property, and amenities offered. If you are looking for a central and lively area, such as Guéliz or Hivernage, the prices will be higher. However, if you prefer a quieter neighborhood a bit further from the center, more affordable options may be available.
(Sources: Numbeo, Sale Immobilier)
Advantages of Renting in Marrakech
Renting property in Marrakech offers numerous benefits, especially for those seeking flexible accommodation or planning a short- to medium-term stay.
Flexibility: Renting allows you to easily change properties if your professional or personal situation changes.
Lower Initial Cost: Unlike purchasing, you do not need a down payment or a mortgage, which frees up more of your finances.
No Long-Term Commitment: Whether you are an expat, student, or professional, renting offers flexibility for those who want to explore the city before making a long-term decision.
Reduced Maintenance Responsibilities: As a tenant, you are typically less concerned with major property maintenance, which means you can enjoy a comfortable home without worrying about costly repairs.
Disadvantages of Renting in Marrakech
Although renting in Marrakech has many advantages, there are also some drawbacks to consider before committing.
Possible Rent Increases: If demand in a particular area rises, you may face higher rent prices.
Lack of Control Over the Property: As a tenant, you cannot make major changes to the property without the landlord’s consent, which can limit your ability to personalize the space.
Dependence on the Landlord: Some landlords may be slow to carry out repairs or respond to tenant requests.
No Investment Return: Unlike purchasing, the rent you pay does not build equity or provide long-term financial return.
Practical Tips for Successfully Renting in Marrakech
Renting a property in Marrakech can be an exciting experience, but proper preparation is key to avoiding surprises. To better understand the market and administrative procedures, it is recommended to consult with a real estate agency specializing in the area. Here are some tips to help you find your ideal property.
Before Renting
Assess Your Needs: Define your criteria clearly (location, size, type of property, proximity to schools or public transportation).
Set a Budget: Take into account not only the rent but also monthly utilities and other fees to avoid exceeding your financial limits.
Visit Multiple Properties: Don’t rush! Take your time to compare different options and find the best deal.
During the Rental
Read the Contract Carefully: Ensure that all terms are clearly specified, including the lease duration, maintenance responsibilities, and the security deposit amount.
Maintain the Property: Keep the property in good condition to avoid any issues during the exit inventory.
After Renting
Respect Lease Terms: For example, do not sublet without the landlord’s permission and do not make unauthorized modifications to the property.
Prepare an Exit Inventory: This will help ensure you get your security deposit back at the end of your lease.
To Buy or Rent: Which Option Should You Choose?
If you are looking for flexibility and a lower financial commitment, renting in Marrakech is the best option. However, if you plan to stay long-term and want to secure an investment, purchasing property may be more profitable in the long run. For more information, check out our detailed guide on Buy Property in Marrakech: A Guide for Expats and Investors and read our article on Renting or Buying in Marrakech: A Complete Guide for Expats.
Renting property in Marrakech is an excellent option for those looking to discover the city while enjoying the flexibility of temporary housing. Whether you are seeking a short-term rental or wish to test out the city before purchasing property, Marrakech offers a wide range of rental options for every budget. Feel free to contact our real estate agency in Marrakech for assistance in finding a property that best suits your needs!
Sources:
Numbeo: Cost of Living in Marrakech.
Sale Immobilier: Investing in Marrakech in 2025.